Elements of a Perfect LinkedIn Profile
LinkedIn gives you a number of ways to connect with other professionals. Unfortunately, most profiles are anemic versions of what could be a perfect profile.
1. The first thing that stands out is your profile photo. Headshots do better than avatars. A professional photo beats a selfie every time. If you use the same photo across different social media like Facebook or Google+, you will gain greater recognition.
2. After the photo, concentrate on your profile headline, or tagline. You have 120 characters to write a concise, professional headline, keyword rich, and specific to your role and expertise.
Keep keywords to a minimum. You are out to acquire leads, not sell junk. Be professional and non-controversial.
3. Your LinkedIn Summary is where the rubber meets the road. Most people do a poor job of using these 2,000 characters to brand themselves.
Create a comprehensive LinkedIn summary to expand upon your experience, success stories, and professional goals and objectives.
4. Format your text with bullet points, paragraphs, and subheadings /white space if possible. Don’t simply add one massive block of 2,000 characters of plain text.
5. You have 2,000 characters to describe your experience in a particular role / organization. Customize and organize your information using bullets to itemize information. You can also add applicable presentations, web addresses, and other information within these sections as well.
6. Add a call-to-action such as contact information, other social media profile links, or references.
7. LinkedIn launched their skills and endorsements functionality as a way for members to endorse keyword-oriented “skills” for other members of their network. If used judiciously, it can add value to your profile but it can be easily gamed.
8. You can even add 1,000 characters worth of detail to each subsection of your education, which is ideal for outlining key courses completed and significant project work. You can also add applicable academic references.
The education section is more critical for entry-level job seekers. But remember that displaying your academic credentials may be required to gain entry in LinkedIn Alumni Association-oriented groups, which can be important for networking purposes.
9. The Projects section of LinkedIn addresses larger, team initiatives you may have worked on in a more comprehensive fashion. Projects don’t have to be isolated to third party reports or collaborative efforts. Many LinkedIn users reference their own internal work as well.
10. If you contribute to third party publications, make sure to incorporate the details in your LinkedIn profile. From a link building perspective, I believe this section is invaluable in demonstrating trust and viability when prospective publishers review your profile.
In short, a good profile includes as many of these elements as possible:
A Professional Profile Photo (Headshot)
A Concise, Impactful Profile Headline
A Well-Written/Developed Summary
A Well Constructed List of Professional Experience
A Well Developed Skills & Endorsements
Recommendations from Customers, Peers, & Colleagues
Involvement in Select LinkedIn Groups
Publications / Written Works
Feel free to connect with me at: https://www.linkedin.com/in/chazf411/