Greg McKeown is the author of "Essentialism: The Disciplined Pursuit of Less" and the CEO of THIS Inc., a leadership and strategy design agency headquartered in Silicon Valley. He has taught at companies that include Apple, Google, Facebook, Salesforce.com, Symantec, Twitter and VMware. He was recently named a Young Global Leader by the World Economic Forum. He has conducted research in the field of leadership, strategy and why people and teams thrive and why they don't. He is a blogger for Harvard Business Review and the Influencer Network on LinkedIn.
He currently serves as a Board Member for the Washington D.C. policy group, Resolve (KONY2012), and as a mentor with 2 Seeds a non-profit incubator for agricultural projects in Africa.
In this backstage video with The Art Of, Greg explains why you shouldn’t just say yes to everything – even though it is counter-cultural. He advises to do fewer things, but do them better.
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